Friday, September 30, 2022

The majority of users prefer female voices

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Most popular voice assistants have female voices by default. According to the Germans, it’s a good thing. Digital association Bitkom offers a theory as to why this is the case.

From “Alexa” to “Hey Siri” to “Ok Google”, more and more Germans are using voice assistants to control smart gadgets and get information. What the weather will be like, whether the restaurant is open, whether the refrigerator door is open, etc. The vast majority of people in Germany want to hear all this information from a woman’s voice.

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According to a study by digital association Bitkom, language assistants are now used in almost all homes (47%), compared to still 39% in 2020. Two-thirds of her users (66%) want a female voice to respond. In a representative survey, only 10% of people said they liked male voices. However, males (71%) are more likely to prefer female voices than females (60%).

There has been a definite change since voice assistants hit the market. A survey conducted in 2016, when technology was still new, found that 42% of respondents preferred a female voice and 32% preferred a male voice. When it comes to digital associations, it’s clear that voice assistants standardize on female voices, resulting in a ‘habituation effect’.

Female voices are already prevalent in car navigation systems

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The most commonly used device for voice assistants is, unsurprisingly, smartphones. About half (48%) of those surveyed use their mobile phone with voice commands every day, and a further 43% say he uses it once or several times a week, or at least several times a month. Only 1 in 20 (5%) use voice assistants less frequently. Tablets (24% daily use) and smart speakers (23% daily use) are also devices that frequently receive voice commands.

This continues the trend of national language assistants previously seen in automotive navigation systems. In 2011, Bitkom surveyed driver preferences. At the time, 46% of those surveyed preferred female voices, and another 45% said they didn’t mind the gender of the person they were driving with. More than a decade later, many new cars now also receive verbal instructions. However, only 15% of those surveyed use this option every day, and his 11% of drivers rarely or never speak to their cars.

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Source: N-TV

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